Balenciaga apologizes after controversial campaign with children

The fashion firm Balenciaga withdrew an ad that featured children wearing glasses and other accessories marketed by the company, holding bags shaped like teddy bears dressed in objects associated with sadomasochism.

“We sincerely apologize for any offense our holiday campaign has caused. Our stuffed bags they should not have shown up with children in this campaign. We have immediately removed the campaign from all platforms,” ​​the company apologized through its official Twitter account. Instagram.

The ads appeared earlier this week as part of Balenciaga’s Christmas campaign, immediately sparking outrage from the public, who via social media they asked that the campaign be withdrawn and the brand sanctioned.

In one of the ads you can even see a fragment of page 11 of the judgment in the case ‘Ascroft v. Free Speech Coalition’, in 2008, by which the Supreme Court of the United States spoke out about virtual child pornography.

On this subject, the company also apologized in Instagram:We apologize for displaying disturbing documents in our campaign. We take this matter very seriously and are taking legal action against those responsible for setting the stage and including unapproved items for our Spring 2023 campaign photo section.”

“We strongly condemn child abuse in any form. We stand up for the safety and well-being of children.” added. On her website, she replaced the images with another in which a child appears in a room full of accessories from the firm.

Last year, Balenciaga raised the controversy with a set that wore kim kardashian at the MET 2021 gala and that was also alluding to sadomasochism.

And this same year, Kardashian appreciated with a suit that simulated yellow crime scene tapebut instead of the allusive text, the name of the fashion firm appeared in black letters.

The article is in Spanish

Tags: Balenciaga apologizes controversial campaign children

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