inside the studio “Fashion markets in Europe and the United States: towards sustainable consumption?” It was revealed which materials are the most polluting in the fashion market.
Brand Finance calculated Zara’s place in brand value within the clothing industry retail.
There are studies like “Future of Shopping Global Report 2021” where it is warned why clothes bought online are returned.
Zara is one of the leading brands in apparel and its presence in the market has been largely due to understanding what is successful and what is not in the market, so it is important to see what it means for a influencer complain because after she washed a new garment from the Spanish brand, it got damaged.
Brand Finance has one of the most audacious estimates, where it warns what the brand value of the main apparel firms in the world is and based on its projection, the most important of these is Nikea business case that we will explore later, where Zara occupies the sixth place of the most valuable brands, a place that it has lost to firms such as Vuitton, Gucci or Chanel, which tells us about the offer that has been adjusted in the luxury market.
Given these trends, a very interesting resource is evident in the market and it is the one that reveals how apparel has been made of more and more delicate materials, with which alternative clothing is sought to the already well-known offer of garments that are in the market.
There are studies that do not give a clue of the type of materials that are being demanded in apparel, based on this desire to try new designs and not only that, to facilitate the maquila, perhaps because of the appearance that is achieved with these garments or its low value.
In the research “Fashion markets in Europe and the United States: towards sustainable consumption?” It is noted that the fabrics with the most negative impact on the planet are polyester, with a weight of 51 percent; the acrylic, 40 percent; polyamide, 34 percent; skin, 26 percent; viscose, 22 percent; cotton, 18 percent and silk, 8 percent.
As can be seen, the most harmful fabrics for the environment are those of synthetic origin, such as the one shown on the influencer’s garment, but also those that require the greatest care in their washing and maintenance, especially when machine washing cycles are have standardized and a wrong choice of cycle, as well as an inadequate mix with garments, can spoil them.
This reminds us of the importance of culture in garment care, both in washing and in its constant maintenance. If we see even in footwear, an important high-cost tennis care segment has been developed, which brands like LG have entered, developing boxes to store these expensive pairs, but using technology that promises to keep the skins of shoes made in this material, as well as disinfected.
Influencer washes Zara’s clothes
the influencer bei uri He has not given details of how he chose to wash a new Zara garment and only showed how it was damaged, blaming the quality of the garment for the fact that it was mistreated.
“If this is not a shame, 30 either 40 euros by the skirt (…) I am sorry that it is damaged by looking at it”, lamented the woman without giving details of the washing cycle that she used to clean the garment, if she has mixed it with incorrect garments, in short, there are several variables such as those identified in the study “Future of Shopping Global Report 2021”where a 14 percent of consumers regretted that the quality was not good, so they argued, this was the reason why they ended up returning said garments.